This privacy policy (“Policy”) describes the information collection, use, sharing, and related practices applicable to the BetMGM on-premises mobile gaming app and Nevada in-state mobile sports book app (together the “BetMGM App”) provided by THE MIRAGE CASINO-HOTEL, 3400 Las Vegas Boulevard South, Las Vegas, Nevada 89109 (“we,” “our” or “us”). This Policy is a legally binding contract between us and anyone who accesses or uses the BetMGM App (“you” or “your”). As used in this Policy, the word “including” means including, without limitation. Capitalized terms not defined in this Policy have the definitions set forth in the Terms and Conditions for the BetMGM App. If you have any questions about this Policy, please contact us at support.nv@betmgm.com. If you do not want us to collect, use, or share your information in the ways described in this Policy, please do not use the BetMGM App.
Certain portions of the BetMGM App are operated and managed by BetMGM LLC (“BetMGM”). BetMGM is an indirect, partially-owned subsidiary joint venture of our parent company and licensed affiliate, MGM Resorts International (“MGM”). Where applicable, “we” “our” or “us” includes BetMGM and/or MGM.
INFORMATION WE COLLECT IN CONNECTION WITH THE BETMGM APP
We collect information from a variety of sources and in a variety of ways, including the following:
A. Account Information. In order to use the BetMGM App, you must register for a Nevada wagering account (a “Wagering Account”). When you register for a Wagering Account, we may access and collect the information you provide (including your name, postal address, e-mail address, and date of birth) by which you can be personally identified. We may also ask you for additional information including your mobile phone number, social security number, and a government-issued photo identification such as your driver’s license, state identification card, or passport. We will also verify whether you have a current MGM Rewards account. If you do not have a current MGM Rewards Account, you will be required to create an MGM Rewards Account as part of the registration process which may require you to register in person at a designated MGM location. You can learn more about the MGM Rewards program by visiting https://mgmresorts.com. You can review the terms and conditions for the MGM Rewards program at https://www.mgmresorts.com/en/mlife-rewards-program/program-rules.html and to learn about MGM’s privacy practices with respect to the MGM Rewards program, please review MGM’s privacy policy, available at https://www.mgmresorts.com/en/privacy-policy.html. For more information about how BetMGM and MGM utilize and share information in connection with your Wagering Account and MGM Rewards Account, please see Section II.B below.
IF YOU PROVIDE A CELL PHONE NUMBER AND EXPRESSLY CONSENT TO RECEIVE TEXT MESSAGES FROM US, YOU EXPRESSLY CONSENT TO RECEIVE RECURRING INFORMATIONAL AND TRANSACTIONAL TEXTS-INCLUDING TEXTS MADE USING AN AUTODIALER-FROM OR ON BEHALF OF US TO THE NUMBER YOU PROVIDED. BY PROVIDING A CELL PHONE NUMBER AND EXPRESSLY CONSENTING TO RECEIVE SMS MESSAGES FROM US, YOU WARRANT AND REPRESENT THAT YOU ARE EITHER THE ACCOUNT OWNER OF THE CELL PHONE NUMBER YOU PROVIDE TO US, OR YOU HAVE THE EXPRESS PERMISSION OF THE ACCOUNT HOLDER TO PROVIDE THE NUMBER AND TO CONSENT TO AUTOMATED TEXTS TO THAT NUMBER.
ALTHOUGH THERE IS NO FEE ASSOCIATED WITH THIS SERVICE, YOUR CARRIER MAY CHARGE YOU FOR EACH MESSAGE YOU RECEIVE IN ACCORDANCE WITH YOUR CALLING PLAN. YOU AGREE THAT WE ARE NOT RESPONSIBLE IN ANY WAY FOR SUCH CHARGES. YOU CAN STOP RECEIVING TEXT MESSAGES FROM BetMGM AT ANY TIME. JUST TEXT "STOP" IN RESPONSE TO ANY SMS MESSAGE YOU RECEIVE FROM US. AFTER YOU SEND THE SMS MESSAGE "STOP" TO US, WE WILL SEND YOU A SINGLE MESSAGE TO CONFIRM THAT YOU HAVE BEEN UNSUBSCRIBED. AFTER THIS, YOU WILL NO LONGER RECEIVE TEXT MESSAGES FROM US. IF YOU WANT TO JOIN AGAIN TO RECEIVE MESSAGES, JUST SIGN UP AS YOU DID THE FIRST TIME, AND WE WILL START SENDING MESSAGES TO YOU AGAIN.
B. Location, Gaming, and Transaction Information. When you use the BetMGM App, we and our third-party service providers may collect information about your precise physical location, your gaming activity, and all transactions associated with your Account. We may share this information, and any other information we collect about you, with the Nevada Gaming Control Board.
C. Mobile Device Information. When you use the BetMGM App, we and our third-party service providers may use cookies (see below), web beacons, tracking pixels, scripts, e-tags, and other technologies (“ Tracking Technologies ”) to collect and analyze information about you and your mobile device. Information collected through Tracking Technologies may include the type of mobile device; browser and operating system you are using; your mobile device identifiers, such as your MAC address; the name you have associated with your mobile device; the unique number associated with your Internet connection; your telephone number; your precise geographic location; and your activities within the BetMGM App including the links you click, the pages you view, the number of times you click a page or use a feature of the BetMGM App, the date and time you click on a page or use a feature, and the amount of time you spend on a page or using a feature. Information collected through Tracking Technologies is stored in log files. Although we do not recognize automated browser signals, which may include “do not track” instructions, we do not share any of the information we collect with third parties for online behavioral advertising.
D. Cookies. We may use cookies to store some information on your computer, laptop, tablet or mobile device when you access the BetMGM App. Cookies are small text files that are stored on your computer or equipment when you visit certain online pages and record your preferences. Cookies allow us to remember things about your visits across the BetMGM App but cannot access or use other information on your device. We do not use flash cookies to remember or use directly identifying personal information about you such as your name or email address. We use cookies to track use of the BetMGM App. We may also use cookies and third party cookies to monitor traffic to the BetMGM App, improve the BetMGM App, make it easier and/or more relevant for your use, and help us to show you advertisements which are relevant to your interests based on your use of the BetMGM App.
Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser settings to decline cookies. The Help menu on the menu bar of most browsers will tell you how to prevent your browser for accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also modify your Flash Player settings to prevent the use of flash cookies.
If you choose to decline cookies, you may not be able to experience all of the interactive features available through the BetMGM App. You can visit https://www.allaboutcookies.org. in order to obtain more information on deleting or controlling cookies. Please note that by deleting our cookies or disabling future cookies, you may not be able to access certain areas of features of the BetMGM App.
E. Wi-Fi and Location Information. In order to use the BetMGM App for on-premises mobile gaming, you may be required to use designated Wi-Fi services that will be made available to you at no cost on premises. When you use these Wi-Fi services, we might collect information (directly or through third party service providers) that includes the web sites you visit, the type of device and browser you are using, your device identification number, bandwidth used, session time, etc. We might also collect information about your precise physical location on premises for marketing purposes.
F. Affiliate and Third-Party Information. We may obtain information about you from MGM and casinos, resorts, platforms, and properties that are owned, operated, managed by or affiliated with MGM, including, but not limited to, BetMGM (collectively “MGM Affiliates”) and from third parties, including our business partners and other companies and individuals that refer you to the BetMGM App. This information may include, among other things, information related to your Wagering Account that we need to make the BetMGM App available to you, information to set up your Wagering Account and information necessary to connect your Wagering Account to your account with one or more of our business partners, including, but not limited to, your MGM Rewards Account.
HOW WE USE THE INFORMATION WE COLLECT IN CONNECTION WITH THE BETMGM APP AND OPT-OUT OPTIONS
A. Use by MGM and/or BetMGM
Marketing Purposes.We may use the information we collect in connection with the BetMGM App for our own marketing purposes including notifying you of special promotions, offers, and events via push notifications, e-mail, and other means. We may also link personal information (including your name, mobile phone number, and e-mail address) with non-personal information (including information collected through Tracking Technologies and Wi-Fi services) and use such information for our own marketing purposes. If you do not want us to use your personal information for marketing purposes, you may opt-out in accordance with the “How to Opt-Out section below.
Non-Marketing Purposes. We may use the information we collect in connection with the BetMGM App for non-marketing purposes including (1) validating your identity; (2) sending you push notifications or e-mails to provide you with alerts and updates about your Account and the BetMGM App; (3) monitoring, accessing and recording gaming-related activity; (4) conducting statistical or demographic analysis; (5) processing and tracking gaming and non-gaming transactions; (6) complying with legal and regulatory requirements; (7) customizing your experience with the BetMGM App; (8) protecting and defending us and MGM Affiliates against legal actions or claims; (9) preventing fraud; (10) debt collection; (11) satisfying contractual obligations; and (12) safety and security purposes including cooperating with law enforcement or other government agencies for purposes of national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest (collectively “Non-Marketing Purposes”).
B. Sharing with MGM Affiliates
We may share the information we collect in connection with the BetMGM App with MGM Affiliates for marketing purposes and for Non-Marketing Purposes. If you do not want us to share your personal information with MGM Affiliates for marketing purposes, you may opt-out in accordance with the “How to Opt-Out section below.
Regarding sharing of information with BetMGM and other MGM Affiliates about your Wagering Account and your MGM Rewards Account, by registering for a Wagering Account and using the BetMGM App, you expressly acknowledge that you understand and agree that (subject to compliance with applicable laws and with your express consent where required) we will provide BetMGM with certain information related to your gaming activity that is necessary for BetMGM to provide its services to us with respect to your Wagering Account and your use of the BetMGM App, including but not limited to: (1) the amount of money credited to, debited from or present in your Wagering Account; (2) the amount of money you wagered on any game or gaming device; (3) your Wagering Account account number and secure personal identification method that identifies you; (4) the identities of particular entities on which you are wagering or have wagered on in the past; and (5) your name, address or other information that we possess that would identify you to anyone other than us or applicable gaming regulators (“Account Information”). The Account Information we will provide to BetMGM represents the information that BetMGM needs to operate and manage certain functions of the BetMGM App. We will also provide certain MGM Affiliates with certain Account Information that is necessary for those MGM Affiliates to administer your MGM Rewards Account, including, but not limited to, information those MGM Affiliates needs to provide you with certain benefits and rewards as more fully described in the terms applicable to your MGM Rewards Account. For opt-out information specific to your MGM Rewards Account and its connection with your Wagering Account, please see the “How to Opt-Out” section below.
C. Sharing With Business Partners and Other Third Parties
Unless we have your consent, we will not share your name, address, or other personal information we collect in connection with the BetMGM App with third parties for marketing purposes. We may share any of the information we collect in connection with the BetMGM App with third parties for Non-Marketing Purposes. You authorize MGM to share the following information with business partners and other third parties for non-marketing purposes: (1) the amount of money credited to, debited from, or present in your Account; (2) the amount of money you wager on any event; (3) your Account number and {{keyPadType}}; and (4) the identity of any event on which you wager. We require that these parties agree to process such information in compliance with this Privacy Policy and use appropriate confidentiality and security measures, and we use reasonable efforts to limit their use of such information.
D. Service Providers
We may engage service providers to provide certain services to us or to perform certain services on our behalf including analytics, marketing, fulfillment, etc. In some cases, service providers may collect or be provided with access to your information related to the BetMGM App as reasonably necessary to perform such services on the condition that they not use or disclose your personal information for other purposes.
E. Certain Business Transactions
We may share all of the information we collect in connection with the BetMGM App with any successor to all or part of our business in connection with a transaction involving a sale, purchase, reorganization, merger, or transfer of any our assets or the assets of MGM Affiliates.
F. How to Opt-Out of Marketing from Us and How to Opt-Out of Having Your Personal Information Shared with Others for Marketing Purposes
If you wish to opt-out of receiving marketing communications from us in connection with the BetMGM App or from BetMGM via postal mail, e-mail, telephone, and text messaging, or do not want us to share your personal information for marketing purposes with MGM Affiliates please e-mail us at optout@betmgm.com or write to us at:
BetMGM
Attn: Privacy Policy
Harborside Plaza 3, Suite 602
210 Hudson Street
Jersey City, NJ 07311
You can also unsubscribe from receiving SMS messages as described in Section I.A above, including by replying STOP to any text message your receive from us.
Although you may opt-out of the use and sharing of personal information for marketing purposes, we may still use and share information we collect for Non-Marketing Purposes.
Please note, if you would like to submit a request to opt-out from marketing related to your MGM Rewards Account, please email your request to MGM at optout@mgmresorts.com. To otherwise exercise any rights or request information related to your MGM Rewards Account, please contact MGM’s MGM Rewards Member Services at memberservices@mgmresorts.com.
G. State Specific Opt-Out Rights
Nevada Residents Only. Nevada law gives consumers in Nevada the right to restrict certain businesses from selling certain personal information to unaffiliated third parties if those third parties will license or sell such personal information to additional third parties. To exercise this right (for Nevada residents only) in connection with the BetMGM App, please click https://privacyportal-cdn.onetrust.com/dsarwebform/4ba99d5f-d34f-467f-b12c-b3e355bd58d5/789f8c61-bfb8-4bb4-bb01-5b374a443e17.html, follow the instructions and provide the requested information including your complete name, street address, city, state, zip code, and email address.
California Residents Only - Your California Privacy Rights. California law requires certain businesses to respond to requests from California residents asking about the disclosure of personal information to third parties for third party marketing purposes. Alternately, such businesses may adopt a policy of not disclosing personal information to third parties for marketing purposes if a California resident has opted-out of such information sharing. We have adopted an opt-out policy. If you wish to opt-out of our sharing your personal information related to the BetMGM App with third parties for marketing purposes, please follow the instructions in Section II(E) above. The California Consumer Privacy Act of 2018 as amended and including any regulations adopted by the California Attorney General (collectively, “CCPA”) grants new privacy rights to California residents effective January 1, 2020. One such right is the right to opt-out of the sale of Personal Information to certain third parties. To learn more about the CCPA, including how California residents can opt-out of the sale of their personal information to third parties, please see Section III below.
CCPA RIGHTS - APPLICABLE ONLY TO CALIFORNIA RESIDENTS
If you are a California resident, you have the right to (A) know what categories of personal information we have collected about California consumers during the preceding 12 months, including the categories of sources from which that information was collected, the business or commercial purpose for which it was collected, and the categories of third parties with whom the information was shared (see Section III.A. below); (B) request to know what personal information we have collected, used, disclosed, and sold about you during the preceding 12 months (see Section III.B. below); (C) request that we delete your personal information (see Section III.C. below); and (D) opt-out of the sale of your personal information to third parties (see Section III.D. below). These rights, which are discussed more fully below, are subject to some important exceptions, which are intended, among other things, to protect the integrity and privacy of your personal information. In addition, these rights only cover information collected, used, disclosed and sold in connection with the BetMGM App. You have the right not to be discriminated against for exercising your CCPA rights. You also have the right to designate an authorized agent to exercise your CCPA rights on your behalf.
If you need information on how to exercise your CCPA rights in an alternative, accessible format due to a disability, please send an email with your name and contact information to support.nv@betmgm.com.
A. CATEGORIES OF PERSONAL INFORMATION COLLECTED
Below are the categories of personal information we have collected about California consumers related to the BetMGM App during the preceding 12 months, including the categories of sources from which that information was collected, the business or commercial purpose for which it was collected, and the categories of third parties with whom the information was shared.
Categories of Sources from Which Information Was Collected |
Information You Provide Directly to Us |
Categories of Personal Information Collected |
Personal identifiers including name, e-mail address, postal mail address, telephone number, and date of birth; legally protected characteristics including gender; commercial information including your gaming and business transactions; audio, visual, and biometric-related information |
Business or Commercial Purposes for Which Information Was Collected |
Provide the BetMGM App; assess and improve the BetMGM App; track your use of the BetMGM App; create and update customer profiles; determine your eligibility for credit and offers; internal market research and analytics; notify you about promotions and special offers; generate statistical studies; security and safety; protect our rights or property; respond to your inquiries; perform background checks; process financial transactions |
Categories of Third Parties with Whom Information Was Shared |
Third party service providers; third party business partners; government-related entities; credit reporting agencies; data analytics providers |
Categories of Sources from Which Information Was Collected |
Information Automatically Collected Through Our Cookies and Tracking Technology |
Categories of Personal Information Collected |
Personal identifiers including internet protocol address; internet or other similar network activity such as browsing history and search history; geolocation data; inferences drawn from online behavior |
Business or Commercial Purposes for Which Information Was Collected |
Provide the BetMGM App; assess and improve the BetMGM App; track your use of the BetMGM App and our websites and mobile apps; create and update customer profiles; internal market research and analytics; protect our rights or property; security and safety |
Categories of Third Parties with Whom Information Was Shared |
Third party service providers; third party business partners; digital advertising providers; internet service providers; operating system and platform providers; government-related entities |
Categories of Sources from Which Information Was Collected |
Information obtained from other sources, including from service providers, third party services, business partners, and government-related entities |
Categories of Personal Information Collected |
Personal identifiers; legally protected characteristics; commercial information; geolocation information; audio, visual, and biometric-related information, physical characteristics or descriptions |
Business or Commercial Purposes for Which Information Was Collected |
Provide the BetMGM App; assess and improve the BetMGM App; track your use of BetMGM App; create and update customer profiles; internal market research and analytics; generate statistical studies; security and safety; protect our rights or property; respond to your inquiries; perform background checks; process financial transactions; detect security incidents |
Categories of Third Parties with Whom Information Was Shared |
Third party service providers; third party business partners; government-related entities |
Categories of Sources from Which Information was Collected Information Was Collected |
Information We Automatically Collect Through Our Mobile Apps |
Categories of Personal Information Collected |
Personal identifiers; internet or other similar network activity; geolocation data; inferences drawn from personal information; identity authentication based on biometric-related information |
Business or Commercial Purposes for Which Information Was Collected |
Provide the BetMGM App; assess and improve the BetMGM App; track your use of the BetMGM App and our mobile apps; create and update customer profiles; security and safety; protect our rights or property; internal market research and analytics |
Categories of Third Parties with Whom Information Was Shared |
Third party service providers; third party business partners; digital advertising providers |
Categories of Sources from Which Information Was Collected |
Other Information We Collect Related to Your Gaming and Purchase History and Interactions with Us |
Categories of Personal Information Collected |
Personal identifiers; commercial information; inferences drawn from personal information |